Kakao Entertainment has chosen Korean pop singer IU (Lee Ji-Eun) as the second model for the “2022 Super Webtoon Project.” IU will take part in the project’s third work, which will feature the webtoon “Tomb Raider King.” In the project, IU plays the leader of the treasure hunter team.
“Tomb Raider King” depicts a world in which treasures appear all over the place at the same time. Those who own those treasures have special abilities and power, so treasure hunters compete to find them. With over 2 billion global views, the webtoon was a smash hit.
In the newly released poster, IU embodies “Retrofuturism” with her red retro clothing, lip makeup, and dark red aura. A Kakao Entertainment official said, “IU and “Tomb Raider King’ have similarities as they both have captivated global fandom with their enterprising aspect that is not afraid of unfamiliar challenges.”
The first model for the Super Webtoon Project was Lee Jun-Ho. Lee Jun-Ho took part in the promotions of two webtoons, “Seiren” and “To Help You Understand.” His videos can be found on the Kakao Page YouTube channel.
The official stated that they will continue to announce a lineup of super webtoon projects aimed at the global following of “Seiren,” “To Help You Understand,” and “Tomb Raider King.” “We ask for your interest in Kakao Entertainment’s IPs that will be loved around the world in the future,” he added.